Best Practices
Expert recommendations and proven strategies to maximize your Blocktell chatbot's effectiveness, user engagement, and business impact.
Implementation Best Practices
Content Strategy
Optimize Your Website Content
30-40% improvement in response accuracyEnsure your chatbot has high-quality training data
Action Items:
Create clear, well-structured FAQ sections on your website
Use consistent terminology across all pages
Include detailed product/service descriptions
Regular content audits to remove outdated information
Structure content with proper headings (H1, H2, H3) for better parsing
Strategic Content Placement
25% increase in successful query resolutionPosition key information where the crawler can find it easily
Action Items:
Place important information in main content areas, not sidebars
Use semantic HTML markup for better content understanding
Create dedicated knowledge base or help center pages
Avoid putting critical info in images without alt text
Include contact information and company details on main pages
Training Optimization
Crawl Configuration Best Practices
50% reduction in training time while maintaining qualityMaximize training effectiveness with optimal crawl settings
Action Items:
Start with 'Auto' crawl mode for intelligent engine selection
Use 'Full' mode (50 pages, 2 levels) for comprehensive training
For large sites, prioritize key pages with 'Nested' mode first
Re-crawl quarterly or after major content updates
Monitor crawl results and adjust depth based on content structure
Content Quality Guidelines
35% improvement in customer satisfaction scoresPrepare content that trains your AI more effectively
Action Items:
Write in clear, conversational language
Include common customer questions and detailed answers
Break down complex topics into digestible sections
Use bullet points and numbered lists for better parsing
Include examples and use cases in your content
User Experience
Welcome Message & Onboarding
60% increase in user engagement ratesCreate compelling first impressions that drive engagement
Action Items:
Craft a friendly, brand-appropriate welcome message
Include 3-4 suggested questions that cover common topics
Keep welcome message under 200 characters for mobile users
Test different welcome messages and track engagement metrics
Personalize based on page context when possible
Widget Positioning & Design
25% higher click-through ratesOptimize placement and appearance for maximum visibility
Action Items:
Position widget in bottom-right corner for most users (right-to-left for international)
Use brand colors but ensure sufficient contrast for accessibility
Set initial state to 'closed' to avoid intrusion
Enable typing indicator for better perceived response time
Test across devices and browsers for consistency
Performance & Reliability
Response Quality Monitoring
40% improvement in response quality over 3 monthsContinuously improve chatbot accuracy and helpfulness
Action Items:
Enable feedback buttons to track response satisfaction
Review analytics weekly to identify knowledge gaps
Monitor confidence scores and improve low-scoring responses
Set up live chat handoff for complex queries
Use training corrections to fix specific response issues
Performance Optimization
20% faster page load times with widgetEnsure fast, reliable chatbot performance
Action Items:
Use async loading to prevent blocking page render
Monitor widget load times and optimize if needed
Set appropriate max-height for chat window on mobile
Enable compression for faster script loading
Test performance across different connection speeds
Key Performance Metrics
Response Accuracy
User feedback ratings
Engagement Rate
Visitors who interact with widget
Resolution Rate
Queries resolved without escalation
Response Time
Average AI response generation time
Common Mistakes to Avoid
❌ Insufficient Training Data
Poor response quality and user frustration
✅ Solution
Ensure comprehensive website crawling and add dedicated FAQ sections
❌ Overwhelming Welcome Message
Users close widget immediately
✅ Solution
Keep welcome message concise and friendly, focus on value proposition
❌ Ignoring Mobile Experience
Poor user experience on mobile devices
✅ Solution
Test widget thoroughly on mobile and adjust sizing/positioning
❌ No Performance Monitoring
Declining quality over time without awareness
✅ Solution
Set up regular analytics reviews and feedback monitoring
❌ Generic Responses
Users feel chatbot doesn't understand their specific needs
✅ Solution
Customize responses with brand voice and specific product/service details
Industry-Specific Recommendations
🛍️ E-commerce
- • Include product specs and pricing info
- • Add shipping and return policies
- • Enable order status inquiries
- • Connect to inventory system
🏥 Healthcare
- • Focus on appointment scheduling
- • Include service descriptions
- • Add location and hours info
- • Emphasize privacy compliance
💼 B2B SaaS
- • Technical documentation priority
- • Integration guides and APIs
- • Pricing and plan comparisons
- • Security and compliance info
Monthly Optimization Checklist
Content & Training
- □ Review and update FAQ content
- □ Check for broken links in crawled pages
- □ Add new product/service information
- □ Re-crawl if major content changes
- □ Review training corrections and patterns
Performance & Analytics
- □ Review response quality metrics
- □ Analyze top unanswered questions
- □ Check widget performance and load times
- □ Test mobile experience across devices
- □ Update welcome message seasonally
Ready to Optimize Your Chatbot?
Start implementing these best practices today and see measurable improvements in your chatbot's performance and user satisfaction.